Why do cosmetic companies discontinue certain products?

I have noticed that cosmetic companies get rid of their products sometimes. Revlon does not have their nail polish plum attraction in stores anymore. Also I use to buy this oil perfume from Body Shop and few years ago they discontinued that particular scent. Why do cosmetic companies discontinue their products?

Comments

  • Usually it's because the product didn't sell very well or the FDA banned a certain ingredient in it, so the product can't legally be sold anymore

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