Why do automotive companies develop concept vehicles?

Why spend all that time, effort and money developing concept cars when they will never go to production?

Comments

  • Mostly to generate Buzz and traffic to a manufacturers display. But its also to get a taste for what the public would possibly be interested in with regard to segment, styling and features.

  • cause some of them do go into production and to get people interested

  • To showcase the ultra pretty ladies on the turntable.

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